Sponsorships & Advertising

Frequently Asked Questions

More and more companies are looking for alternative media to invest in. Podcast sponsorships get more traction than visual ads, because listeners are less likely to scroll past them, and more likely to trust brands that are recommended by their favorite hosts.

By choosing to advertise with The Four Top, you’ll not only support the James Beard Award-winning work we do, but also reach a highly engaged, loyal audience made up of wine enthusiasts and insiders.

The Four Top is taking its James Beard Award-winning chops to a new weekly cadence in which wine industry veteran Katherine Cole breaks down the four biggest wine news stories of the week. Drawing on her decades of experience, Katherine walks listeners through the headlines and adds her own takes. Joining us in the studio are—depending on the episode—Master of Wine Martín Reyes, producer (and Certified Cicerone®) Nick Toole, and media manager (and accomplished actress) Ruby Welkovich. 

  • You provide 2-3 talking points about your brand
  • Katherine will record a 60-second spot, adding her wine insights and flair.
  • You will have 48 hours to review your “live read.” 
  • We offer one opportunity to submit feedback, after which we will record a second and final spot.
  • Just like that, you’re spreading awareness about your brand to a highly qualified audience of wine connoisseurs!
  • Sponsors can purchase one ad per episode, or invest in both ad spots at a reduced price-per-ad and enjoy 100% SOV (share of voice). 
  • Both sponsor live reads are “midrolls,” airing between segments for maximum impact.
  • While we roll out this new format, we are offering greatly reduced pricing. Get in on this deal while it lasts!

Interested? Fill out our Sponsorship Inquiry Form with your talking points, and follow the payment instructions at the bottom of the document. Or, email nick@thefourtop.org to learn more.


“We love the show and we’re thrilled to work with The Four Top team. Collaborating with them is easy and fun and we know we’re reaching an engaged audience!”
– Gran Moraine

“We have so enjoyed working with you! The Argyle team is so appreciative. Thank you so much!”
– Argyle Winery

“It has been lovely to work with you all! Thank you for making a great segment for us this month.”
– Willamette Valley Vineyards

“We love working with y’all! We’ve received consistent customers from your lovely podcast!”
– Laughing Planet

Past Season Sponsors

Conegliano Valdobbiadene Prosecco Superiore DOCG
LIVE | Erath Winery | Gran Moraine | Lytle Barnett
Aubaine | Willamette Valley Vineyards | Argyle
Stoller Family Estate | Stem Wine Bar | Visit McMinnville
Oregonic Tonic | Westward Whiskey | Small Barrel Shrub
Zupan’s Markets | Laughing Planet Cafe
Grand Central Bakery Cafe | Uwajimaya